# How we transformed a mundane task into a joyous occasion

#### Born and bred in Australia in 1958 and still produced here in Queensland, Aristopet manufactures cost effective, self-managed treatments for common pet parasites. A simple business with a big heart and plenty of know-how.

### Company

Aristopet

### Industry

Pet Products

### Website

## **Understanding the Consumer Insight:**

For most pet owners, purchasing flea, tick, and worm treatment is a necessary but begrudged chore, much like buying car insurance—it's for the "what ifs." Additionally, it's a product often forgotten at the back of the cupboard after the first treatment.

Enter alphawhale.

Confronted with two challenges—addressing consumer behaviour and navigating diminishing brand presence and awareness.

## **Our Solution for Aristopet**:

Building the bond with your pet means building the bond with the brand.

Introducing a memorable 4-step treatment process:

- Treat
- Treatment
- Play
- Repeat

By infusing positive reinforcement into what was once a mundane task, we turned it into a delightful experience for all involved.

Thus was born Aristopet Day—a celebration centred around bonding with and administering pet treatments. We encouraged users to share their routines online creating a community of Aristopet users and provided handy reminder magnets for their fridge or any prominent spot in the home building brand recognition.